A blacksmith raises his hammer over white-hot steel at the anvil

FireForge · Websites forged whole

Every legend begins with a spark.

Complete websites, forged one at a time, tested before they are offered, and handed over with the tools to make them yours.

This page is the live demo. Tap the photo to strike the anvil, or turn on to see what powers each part.

The story

What is FireForge?

Chapter I

A workshop, not a template farm

Somewhere past the edge of the template farms, a light stays on all night.

FireForge is a workshop where websites are made whole: pages, legal, forms, search listings, social cards, the lot. Each one is forged as a finished business, not a blank to fill in.

Not templates. Sites.

Chapter II

Tested before it is offered

Every issue is struck one at a time.

Before a site is offered, it walks a gauntlet: speed, accessibility, broken links, real form submissions, a stranger's first visit. What you see in the demo is what you get.

It leaves when it passes. Not before.

Chapter III

The hammer changes hands

Then the hammer changes hands.

Each site ships with an owner toolbar, a set of style presets, and a team of ready-made AI helpers so your own AI can help you run it. No developer on retainer, no monthly platform fee from us.

Your site. Your rules.

Chapter IV

Walk the demo first

The door is open before the sale.

Every site is offered as a live demo. Click every link, fill every form, try it on your phone. The demo is the product; the files move only after payment.

Walk it. Test it. Then decide.

Chapter V

One price, one serial, one owner

One price. One serial. One owner.

Each copy carries a serial number and a plain-English license. Because you can try the whole thing first, sales are final. Read the terms before you buy.

As-is. All sales final.

The gauntlet every issue walks before it is offered

  1. Speed
  2. Accessibility
  3. Broken links
  4. Real form submissions
  5. A stranger's first visit

In every issue

The kit, running live

Every FireForge site ships with this kit, and this page is built with it. Open any line and press the button to use the real thing, right here.

This page is the demo. Turn on X-ray to see which part of the forge powers each piece of it, or take the two-minute tour.
The demo is a sample, not the ceiling. The panel on this page is set to three looks, three heading fonts and four accent colors, because a demo reads better short. The look lives in the settings rather than in the engine, so more fonts, more colors and more presets can be set from there, and the guides in the box are written for your own AI assistant to do it with you.
CommandTHE OWNER TOOLBARColors, type, spacing, sections, every element. Edited from the site itself, no code.

A ★ toolbar built into the site, opened by the owner. Global tokens first, then sections, then single elements. Untouched elements inherit, so the design stays coherent while you change one thing at a time. Your changes are a private preview until you type your passphrase and publish; then every visitor sees them.

AllianceCONNECT YOUR AIOne button hands your site to the chat AI you already use. Built to need no API key from you.

The site assembles a handshake package: its live address, its fact sheet, its design DNA, its latest checkup. Paste it into your AI and it knows the site. The site never asks for, stores, or sends API keys. If you also want the site to answer visitors on its own, the front desk switches on with a key you keep in your hosting dashboard, never in the site.

CounselTHE AI TEAMTen ready-made instruction files that teach any AI to run the site alongside you.

One file per job: the Concierge on enquiries, the Engineer on changes, the Copywriter and the Ad Writer on words, the Checkup on faults, the Herald on search engines, the Mover on bringing an old site across, the Quartermaster on setup and the first week, the Front Desk on visitor questions, and the Foreman who runs the others. Each one is written by the build from this site's own facts, so it is never out of date. Engine-agnostic: they work with whichever AI you use.

CraftTHE WORKSHOPAn AI bench behind your passphrase for repairs, updates, ads and search. It proposes, you publish.

Inside the owner toolbar, five benches put an AI to work on the business. Repairs reads the errors visitors actually hit and the checkup from the page. Updates turns a request in plain words into a change you can preview. Advertisements writes copy counted against the limits Google and Facebook set. Search engines reads the page's real title, headings and structured data. Next week plans five small jobs. It runs on the AI key you keep in your hosting dashboard, never in the site. Every answer is a proposal: nothing reaches a visitor until you publish it with your passphrase.

ResurrectionTHE MASTER & THE MIRRORA sealed day-one copy and a rolling backup. Two restore buttons.

The Master is the sealed copy no one changes. The Mirror is refreshed each time you finish editing. 'Undo my recent changes' and 'Start fresh, like day one' are one click each.

ShapeshiftSTYLE PRESETSTwo or three complete named looks per site. Switch the whole mood in one move.

Each preset is a full look: palette, type, texture, motion. Pick one, then tune it. Sites listed as single-preset carry one look at a lower price. The named presets are the ones the issue is photographed for, not the limit of it: the heading font, the accent and the palette are settings, so more looks can be added with the guides in the box.

SightDIAGNOSTICSA built-in checkup for links, forms, speed and completeness.

Run it any time. It reads the live site, counts what it finds, and reports in plain words. Silence is not treated as a pass: it says what it checked.

WholenessTHE COMPLETE SETLegal pages, a real 404, sitemap, feed, social cards, security file. Nothing left as a to-do.

The parts template buyers usually discover missing at launch are already there: privacy, terms, accessibility, a true 404 page, robots and sitemap, a 1200×630 social image for every page.

PrecisionNO ELEMENT TOO SMALLMove, resize and reorder any element, desktop and mobile set separately.

Nine anchor zones plus offsets, with collision warnings in plain words and a 'back to the designed spot' reset on every element.

ProvenanceTHE SERIALEvery copy is numbered, stamped and recorded.

Your serial is stamped into the site's manifest and license. A copy with no serial was never sold.

Before & after

From blank template to finished site

Drag the handle. On the left, the gray starter most people begin with. On the right, the kind of finished site that leaves this forge.

A finished dark website on a laptop in the forge A plain gray template on a laptop in an office BeforeAfter

The catalog

Three issues on the anvil

Each issue is a complete website for sale in three tiers. Open one, walk the live demo, pick the tier, then buy it.

Not sure which one? Tell us what your business does.

Issue 01

Local Service · three tiers

IRONCLAD

A roofing and exterior contractor site built around the phone call.

from$299one-time · 3 presets · Base, Full, Showstopper

Foundry · Slate · Ember

What is included

Built for a trade business that wins work by phone. Click-to-call on every screen, a quote form with real submission proof, service area pages, and a review strip.

  • Pages: Home, Services, About, Contact, plus Service areas, Reviews from the Full tier up
  • Click-to-call on every screen
  • Quote form with real submission proof
  • LocalBusiness structured data and a Google Business Profile guide

Built for Roofers, HVAC, plumbers, electricians, landscapers, any trade that sells by phone.

Tiers Base $299 · Full $449 · Showstopper $649. What each tier carries.

Issue 02

Showcase · three tiers

THE GALLERY

A portfolio for a maker whose work has to be seen up close.

from$299one-time · 3 presets · Base, Full, Showstopper

Linen · Charcoal · Brass

What is included

A quiet frame for loud work. Large imagery within the image budget, a commissions page with its own inquiry form, and a process page that earns the price.

  • Pages: Home, Work, About, Contact, plus Process, Commissions from the Full tier up
  • Large imagery within the image budget, sharp on a phone
  • Contact form with real submission proof

Built for Woodworkers, photographers, painters, furniture makers, studios.

Tiers Base $299 · Full $449 · Showstopper $649. What each tier carries.

Issue 03Sample

Online Shop · three tiers

THE STOREFRONT

A shop for a maker who sells a short list of things well, with a real cart.

from$299one-time · 3 presets · Base, Full, Showstopper

Merchant · Kiln · Signal

What is included

Shop grid, product pages and a cart that checks out through Lemon Squeezy, so card details never touch the site. Built for a maker with a few things to sell and no wish to run a warehouse of software.

  • Pages: Home, Shop, Product page, Contact, plus About, Shipping and returns from the Full tier up
  • Cart and checkout through Lemon Squeezy, card details never touch the site
  • Product structured data and a share card per product
  • Contact form with real submission proof

Built for Makers, small-batch food, candles, prints, apparel, anyone selling a short list of things.

Tiers Base $299 · Full $449 · Showstopper $649. What each tier carries.

Every issue, with full details

Limited run

Ten founding owners

The first ten buyers take the Full tier of any issue for $99 instead of $449. In return: real use within 30 days, a 45-minute feedback session, and a testimonial. One site, one owner, signed agreement, same as-is terms.

Regular price $449Founding price $99 10 seats · signed agreementAsk for a seat

Straight answers

Questions

I already have a website. Can it be moved over?

Yes. Every issue ships with a move-in prompt: hand it to your AI with your current address and it fills the new site with your own words, pictures and pages, one page at a time. The move-in page shows the steps, and lets you choose whether the new site keeps your old look, mixes the two, or takes the new one.

Can the site answer questions on its own?

It can. Each site carries a front desk: an Ask button that answers questions about your business from a fact sheet the build writes from your own settings. It is switched on by putting your AI key in your hosting dashboard, never in the site, and it can be switched off at any time. Visitors' questions are not stored.

What exactly am I buying?

A complete website at the tier you chose: all of its pages and files, the style presets that tier carries, a plain-English license and a setup guide. Full and Showstopper add the owner toolbar and the team of AI instruction files; Showstopper adds the front desk, the Workshop, the motion hero, the world edition and a walkthrough call. You host it on your own accounts.

Do I need a developer?

The sites are built so the owner can run them with the toolbar and a chat AI. If you would rather have help, the prompts give any AI what it needs to assist you.

How do I put it online?

The guide in the box walks you through it in plain steps, one at a time, on a free Cloudflare plan. The site is built so any AI assistant can help too: paste in the step you are on and it explains it. No developer is needed.

Is there a monthly fee?

Not from us. You pay your own hosting and domain, which for most of these sites costs little or nothing beyond the domain.

Can I see it before I buy?

Yes. Every issue has a live demo. Use it as hard as you like.

What are the refund terms?

All sales are final. The live demo is the full product, so you can test everything before paying. Where local consumer law grants rights that cannot be waived, those rights apply.

Can I buy the same site as someone else?

Yes. Each copy carries its own serial and license. Your presets, content and edits make it yours.

Do you sell the forge itself?

No. Only the websites it produces.

The next legend is yours to create.

Pick an issue. Walk the demo. Take the hammer.

Counsel

Your AI team

A team of ready-made helpers ships with every site, from the one that answers visitors to the foreman who runs the rest. Each is a written instruction file you copy into your own AI, so it already knows your site's pages, prices and rules. No key and no account needed to use them.

Sight

Checkup of this page

Every line below was measured on this page just now. If the browser would not report something, it says so instead of claiming a pass.

Arrow keys to move, Enter to run, Esc to close.

Ask

The front desk

Ask anything about these sites: what comes in the box, what it costs, what it takes to run one. Answers are drawn from this site's own words.

Your question is sent to the AI service this site is connected to, so it can be answered. It is not stored here and it is not used to identify you. Rather talk to a person?